AR star hall

2018
Promotion Activities UX



Through star effect and fan interaction, combined with AR technology, the usage rate of the mobile Baidu app and the exposure rate of Baijiahao are increased.
The data such as sharing before entering the AR app activity is at a normal rate, because the app needs to be downloaded and updated before entering the event, and the conversion rate of clicks is mainly affected by the celebrity fan group. The users who enter the event generally have a high degree of completion, and the interaction time depends is higher than average.

[Team Project] Project in charge+ Interaction Design
Requirements Analysis | Persona | Lo-Fi | Interaction Design 100% | Visual Design 30%

[Tools] photoshop+sketch

Share 10 billion

2017
Promotion Activities UX







The Promotion activity of the Baidu app is to check in and receive prizes.
Most of the competitors are composed of two parts: The number of check-ins and earning points. The form is mainly a time axis and calendar, but the method is different. The biggest difference from product interaction is that promotion activities interaction is more like advertisements, with a short product life cycle, and need to be easy to understand, attractive, and strongly stimulate users.
After analyze the market requirement document analysis, I found that the project has several pain points: 1. Continuous check-in and calendar check-in: Make sure that users can clear the relationship between the two methods at first glance. Continuous check-in is based on calendar check-in, and there are separate buttons to receive rewards. The calendar part of the check-in button has a higher weight.
2. Continuous check-in and Final prize: Although the continuous sign-in area has a lower weight, the final prize needs to be placed in this area;
3. Sign-in calendar: it involves the same-day check-in, make-up sign, and received or unreceived rewards, which is more complicated.
The combination of timeline and calendar, not only highlights the sign-in button but also reminds users to check in continuously to solve the pain point.

[Team Project] Project in charge+ Interaction Design
Requirements Analysis | Competitive Analysis | Lo-Fi | Interaction Design 100%

[Tools] sketch+principle

Pay attention to celebrities and grab red envelopes

2018
Promotion Activities UX



Guide users’ attention to mobile stars’ and celebrities’ accounts, increase the number of fans, and promote the precise distribution of high-quality resources. The difficulty is how to display these celebrities as much as possible on the first screen, because stars and celebrities each have 20-30 numbers, and it is necessary to make a big picture for five of them. Therefore, in the form of scrolling, let the star avatar display as much as possible on the screen

[Team Project] Project in charge+ Interaction Design
Requirements Analysis | Competitive Analysis | Lo-Fi | Interaction Design 100%

[Tools] sketch+principle

百度评论家

2018
Promotion Activities UI

[Team Project] Project in charge + Visual Design 100% 


UI: ps

网盘送会员

2017
Operation Promotion H5 UX

[Team Project] Project in charge + Visual Design 100% 

[Tools] ps